15 stycznia 2023
Allow Them To Eat Cookies! Michel et Augustin Creates Community and Connecting Possibilities Around Kooky Confections

The brief type: whenever Marie Antoinette mentioned, „allow them to eat dessert,” it might happen because she was hogging all the Michel et Augustin snacks for by herself. Youth friends Michel and Augustin found in secondary school, and, whenever they discovered their unique sex 9-to-5 jobs becoming unfulfilling, they began a cookie organization with a foundation in French pastry. Quickly ahead 13 years, therefore the two friends have practices in France and New York and are also seducing society along with their cookies, pastries, yogurts, mousses, and other desserts made with simple, pronounceable ingredients. The duo in addition teaches aspiring bakers that mastering the ability of French pastry is attainable through their particular recipe books and interactive available residence classes. Michel and Augustin’s dream is easy: to make the world smile and bond over a shared passion for desserts.


The story of Michel et Augustin began simply adequate. Two guys began palling around in middle school and became great buddies. But, with a lot of adolescent relationships, the 2 parted techniques after graduation to check out unique paths.

Michel found himself doing work in finance in New York, and Augustin had been employed in advertising and marketing for Air France. But both eventually became disillusioned aided by the 9-to-5 grind of business community. They reconnected therefore the duo devised a wild want to learn all 1,263 bakeries in France and establish a guide to ideal confectioneries the united states must provide. They typed a novel regarding it — their own first cooperation!

After doing their unique search, in 2004, Michel and Augustin aproned-up along with out on an innovative new adventure: cooking in Augustin’s home. Their mission would be to develop a line of cookies as well as other desserts made out of 100 % natural ingredients and really love. And, after tirelessly testing and sampling more than 300 dishes, their very first concoction came into this world: the little circular butter cookie. Michel et Augustin was born!

The pair found rapid achievements, as well as still innovate much more tasty productions, instance a decadent yogurt in a container, that has been found just once Michel and Augustin knew their prized cow could develop over butter. They market their products because of the trademark „kookiness” and also the joy they infuse in their yummy goodies.

Spreading a Love for French Pastry Around the World

Michel et Augustin is about more than simply making a tasty cookie. The company is bent on attracting from France’s wealthy cooking record to produce masterful sweets.

„It isn’t really about snacks — it is more about a love of French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. „everything we make is related to French pastry methods. We have an extremely strong union with pastry creating as a business enterprise.”

But Lily informed us an affinity for and mastery of French pastry is not only kepted for your product builders (they call them the „recipe team”) at Michel et Augustin. Area of the businesses kooky culture is actually sharing the passion and knowledge of pastry generating therefore every member of the group, in France and Brooklyn, can prepare becoming a French pastry chef and grab the national examination (named a „C.A.P.”). This way, everybody is able to participate in innovating brand new meals and speak knowledgeably with fans, customers, and people.

„weekly in France and when monthly in ny, our Banana Farm („office”) turns into a pastry class where the audience is going right on through a classic curriculum of French pastry and education your official certification,” she mentioned. „no matter whether you are an internet lesbian hookup site . creator or even in revenue — the chance is encouraged regarding.”

Though Michel et Augustin provides a more expansive products in France, the firm sticks for the same basics and axioms of production for several products.

„the fact our items have commonly is an actual attention to style and the ingredients,” Lily mentioned. „We concentrate on the top quality and ease of use for the ingredients, and attempt to keep the ingredient listing as pronounceable as you possibly can.”

This effects not just in a tasty decadence, but in addition a goody you are able to be ok with eating together with your special someone.

An accumulation Treats excellent for revealing together with your Sweetheart

There’s just anything about sharing candies that begins the day correct or ends an excellent time. And Michel et Augustin’s designs had been intended for just these types of events.

„It really is a second of extravagance at the conclusion of a romantic date,” Lily stated. „It’s delicious making with thoroughly clean ingredients, hence helps to make the moment much better. It feels very good to engage.”

With many deserving goodies to select from, there is no must choose just one single. While there are numerous more possibilities in France — from chocolate mousse to decadent yogurts and, obviously, one-of-a-kind cookies — there are numerous possibilities in america besides.

Lily ended up being quick to suggest the right snacks to give to or enjoy with this significant other.

„our very own popular cookie is actually the 4-Cookie Squares,” she said. „they’ve been like small square tarts, may be found in three types, and can end up being so conveniently discussed. We also provide Cookie Buttons, which are hazelnut candy processor snacks with hazelnut ganache around. They come in packs of two — one personally, choice for you!”

For couples just who enjoy their unique morning routine together, Lily told united states Puff Palmiers are a beautiful a.m. choice.

„they’re puff pastry and taste like Elephant Ears,” she mentioned. „they are very light and flaky and ideal for sharing over break fast with coffee or at tea time.”

Whether you and your honey tend to be chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin features a worthwhile combat for discussing (or sneaking down with for your own personal clandestine cookie event).

Become involved In the Banana Farm

Michel et Augustin’s philosophy is the fact that the joy of candies is in the sharing. Therefore it should be no shock society involvement is actually a large an element of the organizations company objective. Everyone is invited to prevent in and chat (and flavor snacks) at their unique Banana Farms (practices) in Paris, Lyon, or Brooklyn.

This mindset started at start on the company and is also part of the core. And Lily noted this philosophy is exemplified inside company’s open houses.

„immediately, Michel and Augustin exposed the doors of their apartment to next-door neighbors, buddies, clients, and passersby, for folks to give all of them opinions, to flavor snacks, to taste brand new recipes these were testing, in order to go out using them and speak about what they happened to be undertaking,” she mentioned. „It is something which’s important to us nowadays.”

Open house within Banana Farm takes place in the very first Thursday each and every month in France and New York. Lily informed you these occasions provide a method when it comes to organization to give back again to town by training them about the record and techniques of French pastry.

„We invite everybody, family members, buddies, consumers, and buyers in the future show recipes,” she said. „We do style assessments, focus teams, and play video games. It is a genuine neighborhood occasion.”

It is not only enjoyable and tummy-pleasing to attend, however, if you lack a cookie friend, think of the rest of the dessert aficionados you could potentially meet at the Banana Farm. After all, if someone else wants Michel et Augustin addresses, you realize they have good style, and you’ll have one thing to connect more than.

Michel et Augustin: focused on Random Acts of Kookiness

In real Michel and Augustin form, the duo began a Random Acts of Kookiness initiative to inspire and please anyone. From a tribute to Michael Jackson into the cookie rectangular occasion in addition to their torrid Greek tale, Michel and Augustin infuse hilarity and delight into all they do. You can see why their own goodies are very addicting — they can be created using 100 % natural ingredients and great vibes.

Up next your organization is a new cookbook that aims to aid US audience and others overcome the intimidation of French pastry.

„We’re producing a French pastry cookbook for any United States, and it’s about finding pleasure in these very hard dishes,” Lily mentioned. „we are splitting it down and saying you can do it. When we can, everyone can, and now we’re discussing all of our development.”

Michel et Augustin normally looking to release their famous chocolate mousse in the US.

„Our fantasy for the chocolate mousse will be seduce America’s tastebuds.”

And, after sampling their cookies and other goodies, the united states is definitely set for an extended romance thereupon mousse.

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